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Is Facebook Still Worth It in 2024? Here’s What Marketers Need to Know

Silverside Digital > Blog > Uncategorized > Is Facebook Still Worth It in 2024? Here’s What Marketers Need to Know

Facebook has been around for two decades now, and despite constant rumours that it’s “dying,” it’s still a major player in the digital marketing world. With nearly 3 billion monthly active users, Facebook remains one of the most powerful platforms for reaching audiences—especially if you know how to use it right in 2024.

So, is Facebook still worth your marketing dollars and effort? Absolutely. But the game has changed. Here’s how you can stay ahead.

Pay to Play: Organic Reach Is Nearly Gone

If you’re relying on organic reach alone, you’re likely to be disappointed. Facebook’s algorithm heavily favours paid content, which means businesses need to invest in ads to get meaningful visibility.

What to Do:

  • Use boosted posts strategically to extend the reach of high-performing content.
  • Create custom audiences and use retargeting to reach warm leads.
  • Test different ad formats (carousel, video, lead forms) to see what clicks with your audience.

Facebook Ads: Still Highly Effective

Facebook Ads Manager offers granular targeting, which makes it incredibly effective for getting your message in front of the right people. In 2024, video ads, reels, and interactive content are seeing the most engagement.

Tips for Success:

  • Keep your creatives fresh and visually engaging.
  • Leverage Meta Pixel for better conversion tracking.
  • Use A/B testing regularly to fine-tune your campaigns.

Groups and Communities Are Thriving

While traditional Facebook Pages are seeing less engagement, Facebook Groups have become hot spots for niche communities and loyal followings. People join groups for value and conversation, making them ideal for organic engagement.

How to Tap In:

  • Create a group around your brand or industry niche.
  • Share valuable content and encourage member discussions.
  • Use groups to build community and gather real-time feedback.

Facebook Shops and E-Commerce

Facebook has leaned hard into e-commerce, especially with Facebook Shops and Instagram Shopping integrations. These features allow businesses to sell directly through the platform, streamlining the customer journey.

For E-Commerce Brands:

  • Set up your Facebook Shop and tag products in posts.
  • Use dynamic product ads to show personalised items to users.
  • Take advantage of seasonal campaigns and flash sales.

Messenger Marketing & Chatbots

Facebook Messenger is still an underrated channel for direct customer communication. Messenger bots can answer FAQs, deliver lead magnets, or even guide users through your sales funnel.

How to Use It:

  • Set up an automated Messenger bot with tools like ManyChat.
  • Offer discounts, freebies, or updates via Messenger.
  • Personalise interactions to boost open and click-through rates.

Final Thoughts

Facebook in 2024 isn’t the same as it was even a couple of years ago—but it’s far from obsolete. It’s now a highly pay-to-play environment, but one that still delivers serious ROI when used strategically. Whether you’re running a brand campaign, building a community, or selling products, Facebook remains a key part of a smart digital marketing strategy.

Need help getting better results on Facebook? At Silverside Digital, we specialise in data-driven ad strategies and social growth. Let’s make Facebook work for you.